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Category Marketing Manager (FMCG)

JUST ONE, on behalf of its client, a well known FMCG Distributor, is looking for a:

Category Marketing Manager



About the Role:

In this role, you will be responsible for developing and implementing trade marketing strategies to drive category growth and maximize sales and profitability. You will collaborate closely with internal teams (Sales & Marketing) and external partners to ensure effective execution of marketing initiatives and to enhance customer engagement.



Responsibilities:

  • Developing and executing category trade marketing plans to drive brand awareness and increase market share.

  • Conducting market research and analysis to identify consumer trends and opportunities for category growth.

  • Checking on a regular basis IRI & Nielsen analysis

  • Collaborating with sales and marketing teams to develop effective promotional programs and campaigns.

  • Monitoring and analyzing sales data and performance metrics to evaluate the effectiveness of trade marketing initiatives.

  • Identifying and implementing innovative trade marketing strategies to enhance customer engagement and satisfaction.

  • Managing relationships with key trade partners and ensuring effective execution of trade marketing activities.

  • Staying updated on industry trends and competitor activities to maintain a competitive edge.


Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • Minimum 5 years of experience in trade marketing or category management within the FMCG industry, preferably in the candies category.

  • In-depth knowledge of the Greek market and consumer preferences in the candies category.

  • Strong analytical and strategic thinking skills.

  • Excellent communication and interpersonal skills.

  • Ability to work collaboratively and manage cross-functional relationships.

  • Proven track record of developing and implementing successful trade marketing strategies.

  • Fluency in English



Benefits:

  • Competitive Compensation package

  • Career development and growth opportunities


To apply, please click here: https://apply.workable.com/j/E820B226A6

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