Oncology Marketing Manager

JUST ONE, on behalf of its client, a leading pharmaceutical firm and major global player, based in Athens, is looking for an:

As the Oncology Marketing Manager, you will be responsible for developing and executing strategic

marketing plans to drive successful launch, growth and commercialization of our Oncology brand(s).

Your primary focus will be understanding the needs and challenges of healthcare professionals,

patients and other key stakeholders in the Oncology space. You will collaborate cross-functionally

with various teams as well as our alliance partners to ensure the seamless integration of marketing

initiatives into the overall business strategy.

Responsibilities:

Develop and Implement Marketing Strategies:

Create comprehensive marketing plans that align with the overall brand strategy and/or alliance brand strategy, considering market dynamics, competitive landscape, and customer insights.
Define target market segments, positioning, and messaging for the oncology portfolio.
Collaborate with the medical team to ensure that scientific data is effectively translated into promotional materials and educational resources.

Launch and Lifecycle Management:

Lead the successful launch of new oncology products, overseeing all pre-launch activities, market preparation, and post-launch follow-ups.
Monitor product performance throughout its lifecycle and identify opportunities for growth, repositioning, or enhancements.

Market Research and Analysis:

Work with the Business Insights Manager to conduct market research, gaining insights into customer needs, preferences, and behaviors, and translating these insights into strategy.
Utilize market research to identify emerging trends, competitive threats, and potential opportunities in the Oncology space.

Cross-Functional Collaboration:

Coordinate the launch readiness process, including tool development, implementation, training, and support of the cross-functional team and alliance partner.
Design, develop, and maintain launch readiness dashboards and align cross-functional teams on KPIs to inform brand planning and performance execution.
Ensure alignment of all relevant stakeholders across DS, alliance counterparts, and external partners on defined milestones and deliverables.
Connect with regional and global teams to share and/or cascade guidance and best practices.

KOL and Stakeholder Engagement:

Develop and maintain strong relationships with key opinion leaders, healthcare professionals, and patient advocacy groups to gain support and endorsement of Oncology brands.

Budget Management:

Manage the marketing budget effectively, ensuring resource allocation is aligned with strategic priorities and delivers measurable results.
Manage annual brand and budget planning cycles.

Compliance and Regulatory:

Manage the internal legal, compliance, and medical review and approval of new materials.
Ensure all marketing activities and materials comply with local regulations, guidelines, and company and alliance policies.

Digital Marketing and Multichannel Strategies:

Stay up to date with the latest digital marketing trends and incorporate innovative multichannel strategies to reach target audiences effectively.
Create customer engagement platforms and initiatives to drive product preference and usage via non-traditional sales and marketing tactics.
Develop multi-channel push and pull strategies to increase value-added programs and achieve the objectives of new launches.
Oversee the development of digital marketing campaigns, including social media, email marketing, and online advertising.

Key Conference and Event Participation:

Represent the company at industry conferences, symposiums, and key events to enhance corporate and brand visibility and networking opportunities.

Requirements:

Bachelor’s degree in Life Sciences, Business, Marketing, or a related field. An advanced degree (MBA or other) is a plus.
Minimum of 5 years of experience in pharmaceutical marketing, with a strong focus on Oncology.
Solid understanding of the oncology treatment landscape, including key competitors and market trends, particularly in areas such as breast, lung, and hematological cancers. Experience in developing digital and multichannel strategies and implementing solutions.
Ability to communicate and collaborate effectively, and navigate through a matrix organization.
Strong accountability with a demonstrated ability to work both in teams (preferably in a cross-functional environment) and autonomously without constant monitoring.
Excellent project management skills and presentation capabilities.
Innovation mindset and technology experience preferred.
Analytical mindset and data-driven problem-solving skills with the initiative to proactively identify improvement opportunities.
Flexibility to adapt to changing priorities in a fast-moving environment with minimal structure.
Hands-on mentality.
A passion for improving patient outcomes and making a difference in oncology care.

Benefits:

JUSTONE